In December 2025, Katseye was officially named TikTok’s Global Artist of the Year. This was no accident; with over 30 billion views and millions of creations using their tracks “Touch,” “Gnarly,” and “Gabriela,” the group has mastered the art of the viral moment. Trivia point: their 2025 hit “Gnarly” became their first-ever entry on the Billboard Hot 100, driven largely by a dance trend that even LE SSERAFIM and ENHYPEN participated in.

The group’s digital dominance has led to a massive surge in physical demand. The Katseye Merch Store recently released a limited-edition “TikTok Gold” collection to celebrate this achievement. For fans who want to participate in the latest dance challenges while wearing official gear, finding a Store that sells Katseye Merchandise is the fastest way to get your hands on the viral hoodies and hats seen in their videos.

This digital success is also why their stadium tour is selling out in record time. To ensure you have the “viral-ready” outfits for the next concert, make sure to Shop Katseye Kpop Merch and join the millions of EYEKONS who have turned Katseye’s “chaos” into a global community. Their story is the blueprint for how a group can use digital intimacy to build a massive physical presence.