When you watch TWICE perform, something remarkable happens: they make thousands of people feel like family. Every concert, livestream, and album release radiates intimacy despite the group’s global reach.
Part of that comes from Jihyo’s leadership — balancing discipline and affection. Part comes from how members genuinely care for each other. But a huge part comes from how TWICE listens to their fans. ONCE isn’t just an audience; they’re collaborators in an ongoing story.
This relationship manifests through symbols. The Candybong lightstick, for example, was designed with a soft pink-and-orange glow to represent affection and passion. When arenas fill with that light, it’s as though TWICE and ONCE are speaking a private language of color and rhythm.
For fans unable to attend concerts, merchandise bridges the distance. The Twice Merch Store offers collectibles, clothing, and albums that make fans feel closer no matter where they are in the world.
Similarly, the Official Twice Shop turns every purchase into participation — a way to join TWICE’s journey even from afar.
Through these channels, ONCE expresses devotion not through words, but through symbols — shirts, banners, and lightsticks that pulse with shared emotion. This culture of connection is TWICE’s true superpower: they’ve turned fandom into family.